According to a city press release,
Michigan Wine Month will be celebrated in May with the Traverse City Uncorked promotion that kicks off Sunday.
Participants use a mobile passport to access discounts and incentives to taste the award-winning wines prevalent at wineries in the Traverse Wine Coast. More than 40 wineries are part of the Traverse Wine Coast on the Leelanau and Old Mission Peninsulas. Collectively they produce about 60-percent of Michigan wines.
“When you combine the quality of the wines with incredible views, the vineyards of the region have become a powerful attraction for both visitors and local residents,” said Traverse City Tourism President, Trevor Tkach.
Traverse City Uncorked participants take a self-guided wine tour of the region. The mobile passport offers discounts on wine bottles or wine tasting at a variety of tasting rooms. When they check into five wineries on the passport, they qualify to claim a wine related gift that includes an Uncorked t-shirt, Traverse City wine glass or a corkscrew. Book a stay at an area hotel and participants are entered to win a wine-themed vacation in Traverse City. The grand prize winner will be announced in early June.
“This promotion was very popular last year and attracted visitors throughout the Midwest,” said Tkach. “There’s a lot of enthusiasm around Traverse City Uncorked when our winemakers get to show off the care and craftsmanship that goes into every glass of their wine.”
Traverse Wine Coast is located on the 45th parallel, which is the same latitude as some of the top wine growing regions in Europe. The climate produces a wide range of fruit forward wines that are influenced by the moderating micro-climate created by the Great Lakes. The wines of the region have been winning a significant acclaim at major wine competitions around the country.
More information is available at: https://www.traversecity.com/traverse-city-uncorked/.
